E-commerce copywriting

Words that make people stop, click, and buy.

Specialist copy for e-commerce brands — product descriptions, email flows, and ad copy that convert. First draft delivered in 48 hours.

Start a project → See the work

Copy ready for

Shopify Klaviyo Meta Ads Google Ads WooCommerce

"Copy that sells
the feeling, not
just the product."

48hr

Turnaround time

3×

Faster than agencies

100%

Satisfaction guarantee

E-com

Specialist niche only

Copywriter & brand strategist
3+ years in e-commerce

About

Copy written by someone who understands people and numbers.

I'm Nic Serway — an e-commerce copywriter with a background in Finance, Business Analytics, and Sociology. That combination isn't accidental. Understanding how people behave, why they buy, and what the data says about it is exactly what separates copy that converts from copy that just fills a page.

My sociology background taught me to read the motivations behind consumer decisions. My analytics training taught me to measure what's actually working. Together, they shape copy built to re-imagine how a brand communicates — not just polish the words already there, but rethink the whole approach from the customer's perspective outward.

I work with growing DTC brands that need words to do real work: open rates to climb, add-to-carts to spike, abandoned carts to recover. I take on 3–4 projects a month so every client gets full attention — not a template and a rushed turnaround.

Finance & Business Analytics — Kelley School of Business, IU

Sociology minor — applied to consumer behaviour & persuasion

Specialist in beauty, fitness, apparel & home goods

One free piece of copy before you commit — zero risk

Work with me →

Services

What I deliver

Six copy assets that move the most product for growing e-commerce brands. Nothing else.

Product descriptions

Benefit-led, SEO-aware copy that sells the feeling, not just the specs. Written for your exact customer.

From $150 / 5 descriptions

Email flows

Welcome series, abandoned cart, post-purchase — sequences that build loyalty and recover revenue you're leaving on the table.

From $250 / 3-email flow

Ad copy

Meta and Google ad variants built to stop the scroll. Multiple angles tested against your core offer.

From $200 / campaign

Launch bundle

Everything you need for a product launch in one package — descriptions, emails, and paid ad copy.

From $500 / bundle

Monthly retainer

Ongoing copy support for brands that are always launching, testing, and scaling. Priority access included.

From $800 / month

Copy audit

A full review of your existing copy with a prioritised list of quick wins and deeper rewrites to action.

From $150 / audit

Testimonials

What clients say.

★★★★★

Our abandoned cart recovery went from 6% to 19% in the first month. The copy felt like it was written by someone who'd been in our brand for years. Genuinely shocked at the turnaround speed.

Jamie Osei Founder, Koba Apparel

+19% cart recovery

★★★★★

I sent over our product range on a Monday. By Wednesday we had polished descriptions ready to go live. The open rate on our welcome flow jumped 28% within two weeks. Remarkable.

Priya Menon Head of Growth, Lumé Skin

+28% email open rate

★★★★★

We'd tried two other copywriters before NvokeCopy. Neither understood the supplement space. This was different — objection-handling, outcome-first copy that actually speaks to the customer. Our ROAS improved 2× within 30 days.

Marcus Reid CMO, FormStack Nutrition

2× ROAS in 30 days

Portfolio

Recent work

Projects across beauty, fitness, home goods, and apparel. Results shown are either client-verified or projected from industry benchmarks for speculative work.

Beauty / Skincare +34% open rate

5-email welcome flow — skincare brand

Rewrote an onboarding sequence to lead with skin transformation storytelling rather than product features. Reduced unsubscribe rate by repositioning email 2 around education instead of promotion.

"Your skin isn't broken. It's just been surviving. This is what thriving looks like."

Fitness / Supplements +19% add-to-cart

Product page overhaul — supplement brand

Rewrote 12 product descriptions to lead with outcomes and directly address the top 3 objections per product. Removed all clinical jargon. Added social-proof micro-copy throughout.

"Not another pre-workout. A 47-minute window to become harder to stop."

Home Goods 2.4× ROAS

Meta ad campaign — 6 variants

Wrote 6 ad variants testing two angles: aspirational lifestyle vs. problem/solution. The problem-first variant outperformed lifestyle 3:1. Winning creative scaled to a 2.4× ROAS over 30 days.

"Your guests notice everything. Make sure it's the right things."

Apparel 22% cart recovery

Abandoned cart sequence — fashion brand

Built a 3-email abandoned cart flow: social proof in email 1, scarcity in email 2, time-limited offer in email 3. Recovery rate climbed from 8% to 22% in the first 30 days of deployment.

"Still thinking about it? 6 other people are too — and one of them will decide first."

Process

Simple, fast, no surprises.

Four steps from first conversation to live copy. No lengthy briefs, no committee approvals, no waiting weeks.

20-minute brief call

We talk. I learn your brand voice, your customer, and what isn't converting. No 40-question intake form — just a direct conversation. I take it from there.

Free sample, zero risk

Before any invoice, I write one piece of copy for free — a product description, a single email, or an ad variant. You decide whether to continue only after you've seen real work.

First draft in 48 hours

I research your market, study your competitors, and write. You get a polished first draft within two business days — not a rough sketch, a real deliverable.

Two rounds of revisions

Every project includes two revision rounds at no extra cost. I keep refining until the copy feels like it was written by someone who's been inside your brand for years.

Delivered, ready to publish

You get clean, formatted copy ready to drop straight into Shopify, Klaviyo, Meta Ads Manager — wherever it needs to go. No extra work on your end.

FAQ

Questions people actually ask.

If it's not answered here, ask in the form below.

Yes — some of my best results have come from brands doing under $500k/year in revenue. You don't need a big catalogue or a marketing team. You need copy that works. I'll scope the project to your stage and budget.

Every project includes two rounds of revisions at no extra cost. If after two rounds the copy still isn't right, I'll keep going until it is — I don't invoice for work you're not happy with. That's the guarantee.

For every first-time client, I write one piece of copy at no charge before any agreement is signed — a product description, a single email, or an ad variant. You get to judge the quality before committing a penny. If it's not what you needed, you walk away, no questions.

50% upfront, 50% on delivery. I accept bank transfer, PayPal, and Stripe. For retainer clients, invoices go out on the 1st of each month. No hidden fees, no scope creep charges without prior agreement.

Absolutely — and it's one of the first things we cover in the brief call. If you have brand guidelines, existing copy samples, or a tone-of-voice document, share them and I'll work within that framework. If you don't, I'll help you define one.

Standard turnaround is 48 hours for a first draft. For same-day or next-morning delivery, a 30% rush fee applies. Contact me directly to check availability — I don't always have rush slots open.

Contact

Let's work together.

Tell me about your brand and what needs fixing. I'll come back with a clear proposal — usually within a few hours.

Free sample, zero commitment First-time clients get one piece of copy written for free — no invoice, no contract.

Fast replies I typically respond within 4 hours during business days. No waiting until next week.

Limited availability I take on 3–4 projects per month to protect turnaround quality. Spots fill fast.

Email directly Prefer email? Reach me at hello@nvokecopy.net

Your name

Email address

Brand / store URL

Monthly revenue range

What do you need?

Tell me more

No spam. No pitch deck. Just a straight reply within 4 hours.