Product descriptions, email flows, and ad copy for e-commerce brands — nothing else. First draft in 48 hours, and your first piece is written free, so you judge the work before you spend a dollar.
Copy ready for
I'm Nic Serway — an e-commerce copywriter with a background in Finance, Business Analytics, and Sociology. That combination isn't accidental. Understanding how people behave, why they buy, and what the data says about it is exactly what separates copy that converts from copy that just fills a page.
My sociology background taught me to read the motivations behind consumer decisions. My analytics training taught me to measure what's actually working. Together, they shape copy built to re-imagine how a brand communicates — not just polish the words already there, but rethink the whole approach from the customer's perspective outward.
I work with growing DTC brands that need words to do real work: open rates to climb, add-to-carts to spike, abandoned carts to recover. I take on 3–4 projects a month so every client gets full attention — not a template and a rushed turnaround.
Six copy assets that move the most product for growing e-commerce brands. Nothing else.
Benefit-led, SEO-aware copy that sells the feeling, not just the specs. Written for your exact customer.
Welcome series, abandoned cart, post-purchase — sequences that build loyalty and recover revenue you're leaving on the table.
Meta and Google ad variants built to stop the scroll. Multiple angles tested against your core offer.
Everything you need for a product launch in one package — descriptions, emails, and paid ad copy.
Ongoing copy support for brands that are always launching, testing, and scaling. Priority access included.
A full review of your existing copy with a prioritised list of quick wins and deeper rewrites to action.
Our abandoned cart recovery went from 6% to 19% in the first month. The copy felt like it was written by someone who'd been in our brand for years. Genuinely shocked at the turnaround speed.
I sent over our product range on a Monday. By Wednesday we had polished descriptions ready to go live. The open rate on our welcome flow jumped 28% within two weeks. Remarkable.
We'd tried two other copywriters before NvokeCopy. Neither understood the supplement space. This was different — objection-handling, outcome-first copy that actually speaks to the customer. Our ROAS improved 2× within 30 days.
Projects across beauty, fitness, home goods, and apparel. Spec concepts are labelled as such — every other number is client-reported.
Demo rewrites — the edit your copy gets, judged side by side
Premium soy candle made with high-quality ingredients. 60-hour burn time. Hand-poured with care.
Sixty hours of burn — this candle will outlast most of your houseplants. Hand-poured soy, a wick that won't tunnel, and a cedar-smoke scent guests actually ask about.
"Premium" and "high-quality" do nothing. Specifics carry the sale.
Subject: You left something in your cart!
Hi there, you left items in your shopping cart. Complete your purchase today.
Subject: Your cart is holding the linen shirt hostage
Size M, still in stock — but it's our fastest seller and we don't reserve carts. Want us to hold it another 24 hours?
Everyone sends the first version. Nobody opens it.
Shop our new collection of comfortable everyday basics. Quality you can feel. Free shipping on orders over $50.
The t-shirt you re-wash just to wear again tomorrow. Mid-weight cotton that holds its shape past wash fifty — and a 100-day return window if it doesn't.
Lead with the behavior. Back it with the guarantee.
Client projects
Rewrote an onboarding sequence to lead with skin transformation storytelling rather than product features. Reduced unsubscribe rate by repositioning email 2 around education instead of promotion.
Rewrote 12 product descriptions to lead with outcomes and directly address the top 3 objections per product. Removed all clinical jargon. Added social-proof micro-copy throughout.
Wrote 6 ad variants testing two angles: aspirational lifestyle vs. problem/solution. The problem-first variant outperformed lifestyle 3:1. Winning creative scaled to a 2.4× ROAS over 30 days.
Built a 3-email abandoned cart flow: social proof in email 1, scarcity in email 2, time-limited offer in email 3. Recovery rate climbed from 8% to 22% in the first 30 days of deployment.
Four steps from first conversation to live copy. No lengthy briefs, no committee approvals, no waiting weeks.
We talk. I learn your brand voice, your customer, and what isn't converting. No 40-question intake form — just a direct conversation. I take it from there.
Before any invoice, I write one piece of copy for free — a product description, a single email, or an ad variant. You decide whether to continue only after you've seen real work.
I research your market, study your competitors, and write. You get a polished first draft within two business days — not a rough sketch, a real deliverable.
Every project includes two revision rounds at no extra cost. I keep refining until the copy feels like it was written by someone who's been inside your brand for years.
You get clean, formatted copy ready to drop straight into Shopify, Klaviyo, Meta Ads Manager — wherever it needs to go. No extra work on your end.
Copy formatted and ready to paste directly into every major e-commerce platform — no reformatting needed.
If it's not answered here, ask in the form below.
Tell me about your brand and what needs fixing. I'll come back with a clear proposal — usually within a few hours.